Alameda in their Sights!

I don’t want to brag about “scooping” people, because I understand that presenting information without reporting and context is really not that impressive, and so I won’t. (it’s non-scoop, scoop).


Target is no longer on the table for Alameda Towne Centre they announced this morning. View the Target letter here.

There had been word of a poll being conducted in Alameda about a month ago, and try as I might, I was unable to unearth who it was that was conducting it. According to Target’s letter, it looks like it was them.

According to Target, 63% of Alamedans supported Target opening a store at Towne Centre, which I have to say jives with my personal assumption on the matter. It also, once again, puts the lie to the idea that just because a group of people continue to show up on an issue and speak with one voice and they are not out-shouted by people with opposing views, they therefore speak for the majority.


The letter makes it clear that Target is looking to come to Alameda. Something that I care very little about on a personal level (I don’t shop there now and I probably won’t shop there in the future). That said, I think probably 75% of Alameda shops there at one time or another, and so as a convenience to residents (as well as capturing additional sales tax dollars) this wouldn’t be such a bad thing.