Over the weekend, the SD&R crew headed off to Alameda Towne Centre for some errand running. The big excitement was the trip to the new Borders. And by excitement, I mean the junior SD&R’s both had gift certificates that they wanted to use. No offense to ATC or Borders, but Books Inc. remains the store of choice for the SD&R elders, location, location, location.
The place was packed, which was nice to see. Alameda could use a little “packed” right now, especially when it doesn’t involve a street fair. A couple of post-weekend thoughts on the new Borders. First, it’s disappointing that it connects only to the parking lot. There are no entrances that connect to the rest of the shopping areas leaving one to walk around the perimeter of the centre. Something we realized after walking through the center of the centre from Office Max. We enjoyed the meander through the middle and hope that Borders will increase the tenanting success. But the next thing we knew we were back at the parking lot traversing loading zones to get to the new store. I guess the thought was that people will be coming to Borders and leaving straight away, or will want to drive to other parts of the centre.
Secondly, while riding the escalator to the kids section, it dawned on my how un-Alameda the experience felt (like I was being transported to a magical mall in the sky instead of some out-dated shopping area…I’m not suggesting this is a good thing, just different) and it occurred to me that this might be the first or at least only escalator in Alameda. I can’t think of any others (that’s your invite to abuse me for my lack of Alameda knowledge!)